Discover how Ozone optimized their cloud environment and redirected RoS (Return on Savings) to power the premium web, delivering a scalable platform and digital display marketplace for advertisers, and high attention solutions with reach across premium brands in the UK.
Savings on EC2
Monthly Client Traffic
100+ Employees | Headquarters: London, United Kingdom | Industry: Advertising | Service: AWS EC2
As the platform grew, it was beginning to become more challenging to achieve peak platform performance goals. Manual processes that were labor-intensive, time-consuming, and did not yield significant business value were hindering development efforts. As such, Ozone was running a highly functional but unoptimized AWS environment, resulting in unnecessary spend and budget overruns.To fully optimize and address engineering bottlenecks, Ozone invested in automation, initially adopting open-source cloud optimization tools. Nevertheless, data collection, monitoring, and analysis still required manual intervention to execute the recommendations. Seeking the benefits of an optimized environment, but with automated outcomes, Ozone reached out to Usage AI to explore their Clear Savings product. Usage AI were able to perform an initial assessment on potential AWS optimization opportunities. This included a simple savings test through read only access for a sample account, which yielded some significant initial optimization recommendations. As a result, Ozone moved forward with implementing Usage AI's Clear Savings product across their entire AWS environment.
Ozone constantly builds and iterates on AWS and has an architecture that is simple yet powerful, and easy to maintain and develop on. Recognizing a need for flexible handling of dynamic workloads, particularly data analytics, they opted for Usage, an adaptive cloud management and optimization platform.Furthermore, by incorporating the Usage EC2 optimization and observability product, Ozone is able to address two core technology and business operational pillars;
In an increasingly competitive digital advertising landscape, Ozone has been able to differentiate by building a cloud-enabled platform that has delivered high attention, display advertising across their sites and has been proven to receive +51% more attention than ads on other websites, and twice as much for video solutions.
Director of Engineering